Royal Heaven —
from zero to ₹1L revenue
with paid social.
A homegrown Indian beauty brand selling sunscreen and skincare combos. We built their Shopify storefront and ran Meta Ads targeting women across the Northeast — driving 202 purchases, ₹1,00,771 in revenue, and a 3.98x peak ROAS across Feb–Mar 2026.
The Shopify storefront built by Aryanss — sunscreen hero, product collections, and Instagram feed integration.
The Brand
A beauty brand built for
Bharat's northeast.
Royal Heaven is an Indian beauty and skincare brand with a focus on lightweight, everyday-use products — sunscreens, moisturisers, and curated skincare combos. Their audience: women across Northeast India, a market that's growing fast but often overlooked by bigger beauty brands.
Aryanss handled two things: building their Shopify storefront from scratch, and running performance-driven Meta Ads to drive consistent e-commerce sales.
The Challenge
New brand. No audience.
Tight budget.
Royal Heaven had great products but no digital presence — no store, no ad history, and no pixel data to build from. The brief was clear: build a storefront that converts, then use Meta Ads to drive profitable sales with a limited spend.
The constraints we worked with
Starting from zero ad account history meant no retargeting audiences and no purchase data to optimise against. We had to build cold traffic campaigns that could both find the right audience and convert — simultaneously. The target geography (7 Sisters + Manipur / Mizoram) also meant highly specific audience segmentation was essential.
Our Approach
Two products. One focused
ad strategy.
Rather than spreading spend thin, we picked the two highest-potential SKUs — the Sunscreen (SPF 60 & 50) and the Rice Set combo box — and built dedicated campaigns for each. Every ad set was geo-targeted to specific Northeast states with interest and skincare-audience layering.
Sunscreen Campaign — 7 Sisters market
Ran two parallel ad sets with different audience signals — one using skincare interest targeting, one using broader cosmetics audiences with Advantage+ delivery. This A/B structure let the algorithm find the winning audience while keeping cost per purchase low (avg ₹241).
Rice Set Combo Campaign — Manipur & Mizoram
The combo product attracted a higher average order value — ₹1,359 per purchase vs. ₹429 for sunscreen. We leaned into this with skincare-interest audiences in Manipur and Mizoram, achieving a 3.24x ROAS — the strongest performer in the account.
Best campaign · February 2026
Sunscreen — 7 Sisters · Skincare Audience
RETURN ON AD SPEND
Spent ₹6,340 → generated ₹25,242 in revenue. 60 purchases at just ₹106 cost per purchase. The highest-ROAS ad set across the entire account — proving the skincare-interest audience as the strongest signal for the sunscreen product.
The Results
Feb–Mar 2026 — what the
numbers look like.
Across February and March 2026, Royal Heaven generated ₹1,00,771 in total revenue on ₹37,480 in ad spend — a combined 2.69x blended ROAS. The account drove 10,726 content views, 1,475 adds to cart, and 202 purchases in just two months.
Meta Ads Manager — campaign reporting for Royal Heaven, March 2026.
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