Ecoscience —
35 conversions & 86 calls
from Google Ads.
A Kolkata-based eco-friendly pest control company. We built their website from scratch and ran a Google Ads campaign targeting homeowners and businesses — driving 86 phone calls and 35 total conversions at a 9.63% conversion rate.
The website built by Aryanss — service pages, trust signals, and click-to-call CTAs optimised for mobile.
The Brand
Eco-friendly pest control.
Science-backed.
Ecoscience Pest Management is a Kolkata-based company offering eco-friendly pest control services for homes and commercial spaces. They compete in a market dominated by legacy brands like Pest Control India and Rentokil — but with a differentiated proposition: chemical-free, science-backed treatments.
Aryanss handled both the website build and the Google Ads campaign from scratch.
The Challenge
Competing against legacy brands
with a fraction of the budget.
Pest control is a high-intent, commoditised category. The biggest brands dominate organic results, and CPC can be punishing if you bid broadly. The challenge: find the keyword and targeting pockets where we could compete profitably, and build a landing experience that converted the clicks we paid for.
What the market looked like
Google Search Impression Share for pest control keywords in Kolkata is heavily contested. Average CPCs range from ₹8 to ₹35+. Our job was to find the long-tail intent keywords — specific service + location combinations — where CPCs were lower but purchase intent was equal or higher.
Our Approach
Intent-first keyword selection.
Conversion-first landing pages.
We organised the campaign into tightly themed ad groups by service type — cockroach control, termite treatment, bed bugs, etc. — each with dedicated ad copy and a landing page section designed to match the specific query. This Quality Score strategy kept CPCs low while keeping ad relevance high.
Keyword strategy
Focused on specific service + location combinations (e.g. "cockroach pest control Kolkata", "termite treatment New Town"). Avoided generic head terms where competition and CPC spikes eat budget without proportional returns.
Website & landing page
Built the site with click-to-call prominent on every page, trust signals (certifications, process descriptions, guarantee language), and service pages structured to match ad group intent. Mobile-first — pest control searches are 70%+ mobile.
Standout result
9.63% Conversion Rate
CONVERSION RATE (INDUSTRY AVG: 2–4%)
2,564 clicks generated 35 tracked conversions, including 86 phone calls. That's nearly 5x the industry average conversion rate for pest control Google Ads — achieved through keyword precision and landing page alignment.
The Results
2,564 clicks. 86 calls.
9.63% conversion rate.
The campaign ran on ₹43,243 in total ad spend and generated 2,564 clicks, 35 tracked conversions, and 86 inbound phone calls. At a 9.63% conversion rate — nearly 5x the industry benchmark of 2–4% — the campaign proved that precise keyword targeting and a conversion-optimised website can outperform larger budgets in competitive local search.
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